The spots were promoted on Instagram Stories with native previews of the guys encouraging viewers to swipe up.
Animated gif stickers were created of the guys so that fans could place them in their social videos watching and reacting to…whatever they wanted them to be watching and reacting to. The sticker set can be found @NissanUSA on Giphy. Videos were created to promote the gifs through Nissan and the guy’s own social channels.
